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the well

DISCOVER AUBURN IN A NEW WAY.

Your Passport purchase unlocks access to various fitness studios and wellness businesses across your city, with free classes, discounts, and giveaways. Held annually in the Spring for 9 weeks, Passport holders discover diverse fitness and wellness experiences — you might fall in love with a new favorite gym, spa, or restaurant! 

for the businesses.

1. FILL OUT PARTNER FORM

2. COMPLETE IG TAKEOVER FORM

(IF INTERESTED)

3. PARTICIPATE IN THE FUN!

Are you interested in being a Wellness Passport business? The process is easy! Simply fill out the Business Partner Inquiry form, and if interested, the Instagram Takeover form. No disruptions to your platforms — allow booking however you prefer, and just stamp users’ booklets for easy redemption. Enjoy new leads and an opportunity for the community to experience your health and wellness business! Offer perks like free fitness classes, discounted services, or complimentary treats, and join us for an exciting season of growth and community connection.

for the passport holders.

1. PURCHASE YOUR PASSPORT

2. ACCESS YOUR DIGITAL PASSPORT

3. PICKUP YOUR PHYSICAL BOOKLET

4. BEGIN REDEEMING OFFERINGS & FILLING YOUR BOOKLET WITH STAMPS!

When you purchase your Passport online, you’ll get access to your digital Passport and can pick up your physical stamp booklet. Use your digital Passport to explore participating businesses and their exclusive offers, then show it when you visit to redeem your perk. Each time you redeem an offer, you’ll receive a stamp in your physical booklet.

Enjoy free fitness classes, discounts, and complimentary offerings at local favorites—from saunas and massage to physical therapy, coffee shops, smoothies, self care, and more.

The more you explore, the more stamps you collect! Your stamps give you chances to win prizes at the end of the season, along with access to exclusive post-Passport perks. An incredible season of wellness awaits!

MEET
OUR
TEAM

EmmaRiley-ProfilePic_edited.jpg

emma

Owner

Emma is originally from Charlotte, NC, where she grew up as a softball player in a family of devoted runners. With movement woven into her upbringing—and parents who owned a gym and taught yoga—she learned early on that wellness is about finding joy through movement.

After earning both her Bachelor's and Master's degrees in Marketing from the University of Florida, Emma moved to Birmingham, AL, with her husband, Griffin, and their yellow lab, Ox. They recently welcomed their first baby, Tripp.

Her experience navigating wellness opportunities as a young adult drew her to the Wellness Passport—first as an intern, and now as the mind behind the operation—making it easier for others to discover places to savor, sweat, and seek moments of self-care.

Emma’s unique perspective makes her the ideal connection between businesses and buyers, and the perfect leader for the Wellness Passport.

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The Wellness Passport © 2026

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